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11/86Portion of ice cream sold in 1976 that was vanilla: 1/2

Source: International Association of Ice Cream Manufacturers (Washington, D.C)

    Today: 1/3

Source: International Association of Ice Cream Manufacturers (Washington, D.C)

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7/95Gallons of onion ice cream sold last summer at Vidalia restaurant in Washington, D.C.: 10

Vidalia (Washington)

7/88Percentage of all ice cream consumed by Muscovites that is vanilla: 95

David Kelley, Project Harmony (Montpelier, Vt.)

8/96Number of Ben & Jerry’s Peace Pops sold each week through Pentagon vending machines: 12

ARAMARK Corporation (Washington)

6/85Quarts of ice cream the average Southerner eats each year: 12

International Association of Ice Cream Manufacturers (Washington, D.C.)

    The average New Englander: 23

International Association of Ice Cream Manufacturers (Washington, D.C.)

10/90Estimated number of M&M’s sold each day in the United States: 200,000,000

M&M-Mars (Hackettstown, N.J.)

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Figures are current as of date of original publication. ©1984–2009 Harper's Magazine. "Harper's Index" is a registered trademark.
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